People
Team members
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Emanuele Capparelli
Growth Engineer
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Raquel Smith
Growth Engineer
Mission
Maximize the number of people who get value out of PostHog, and help them realize and leverage all the value we offer.
What the Growth team does
- Sign up and authentication
- Activation
- Global onboarding flow
- Develop tooling for individual product onboarding and activation
- Help product teams leverage the tooling to create best-in-class onboarding & activation flows for their products
- Improve cross-product pollination
- Product led growth
- Develop new products and strategies to increase top of funnel
- Anything billing
- Billing infrastructure
- Pricing & self-serve revenue (in collaboration with each product team)
- Revenue reporting
- Internal metrics reporting (company scorecard)
Q1 2023 objectives
- Objective 1: Feel confident in our definitions and metrics for all our areas of responsibility
- Reasoning: So that we know we are looking at the right things and can prioritize future work
- KR: 1 dashboard with 1 insight for each area of responsibility
- KR: 1 dashboard for each area of responsibility, and insights that describe the entire flow
- Objective 2: Improve conversion to paid
- Reasoning: This metric directly impacts our company performance, and it encompasses many things downstream (eg. activation, billing conversion, etc).
- KR: Sign up-> paid anything from 1.6% to 5% (3 month average).
- Idea: Each sub-product has its own onboarding flow with in-app tutorials/videos
- Idea: All the docs, tutorials and product material is accessible from within the app
- Objective 3: We can iterate quickly on pricing
- Reasoning: Pricing is the most important factor in success for PostHog, and getting a smooth process to make pricing changes will allow us to iterate more.
- KR: An iteration or experiment on pricing takes 1-2 pull requests, and solves grandfathering smoothly
Current status of the Activation metrics can be checked on the Growth dashboard (internal only)
How to work with the Growth team
In addition to covering specific areas of the product, members of the Growth team can temporarily join other small teams to execute jointly on growth-related tasks. This can be done by requesting help during Sprint planning, or at the beginning of the Quarter during the OKR definition phase.
Feature ownership
You can find out more about the features we own here
What we're building
Check out the company roadmap to see what we're working on next!